The AT&T National surged to a record-high Sunday thanks to Tiger Woods‘ victory.
Final round coverage of the PGA Tour AT&T National drew a 4.4 final rating on CBS Sunday afternoon, up 193% from last year (1.5), and up 144% from 2010 (1.8).
The 4.4 is the highest ever for the final round of the AT&T National (dates back to 2007), topping the previous high of 4.2 for Woods’ win in 2009.
Sunday’s final round also ranks as the second-highest rated PGA Tour telecast of the season, excluding majors. Only final round coverage of the Pebble Beach National Pro-Am in February (4.9) earned better numbers.
So far this season, 15 of the 23 PGA Tour tournaments on broadcast television have had a double-digit increase in ratings for final round coverage.
On Saturday, third round coverage drew a 2.2 final rating — up 100% from last year (1.1), and up 69% from 2010 (1.3).
Ratings For PGA Tour Telecasts on Broadcast
Since The Memorial
| Date | Event | Round | Net | Rating | vs. ?11 |
|---|---|---|---|---|---|
| Sat., 6/9/12 | St. Jude Classic | Third | CBS |
1.2
|
+20%
|
| Sun., 6/10/12 | Final | CBS |
1.7
|
-6%
|
|
| Sat., 6/16/12 | U.S. Open | Third | NBC |
5.0
|
+61%
|
| Sun., 6/17/12 | Final | NBC |
6.0
|
+33%
|
|
| Sat., 6/23/12 | Travelers Championship | Third | CBS |
1.1
|
even
|
| Sun., 6/24/12 | Final | CBS |
1.6
|
+23%
|
|
| Sat., 6/30/12 | AT&T National | Third | CBS |
2.2
|
+100%
|
| Sun., 7/1/12 | Final | CBS |
4.4
|
+193%
|
(Last weekend’s ratings from Sports Business Daily)
