With the Chase for the Cup underway, NASCAR appears to be running out of gas.
ABC drew a 2.8 overnight for coverage of the Camping World RV 400 on Sunday afternoon, down 15% from a 3.3 for the comparable Dodge Dealers 400 in ’07. The 2.8 is tied as the lowest overnight rating for a NASCAR race on broadcast since at least 2004.
Through two races, ABC is averaging a 3.0 overnight rating for its coverage of the Chase for the Cup, down 3% from a 3.1 overnight through two races last year.
While the 2.8 overnight is poor for a NASCAR race, there is a possibility for a rebound once the final numbers are released. Last week’s Sylvania 300 drew a 3.1 overnight rating, but finished with a 3.8 final.
