Though the numbers were still well short of NASCAR’s mid-2000s heyday, the season’s first race from Bristol had a second consecutive year of growth.
Sunday’s NASCAR Sprint Cup Food City 500 from Bristol (TN) earned a 4.6 final rating and 7.5 million viewers, up 5% in ratings and 3% in viewership from last year (4.4, 7.3M), and up 7% and 4%, respectively, from 2011 (4.3, 7.2M).
This marks the highest rated and most-viewed edition of the spring Bristol race since 2008 (5.5, 8.9M). Sunday’s race was also the first since 2008 to avoid competition with the NCAA Tournament.
Though up from last year, the 4.6 rating ranks as the fifth-lowest for the race since 2000 (13 telecasts). The race earned at least a 5.0 rating each year from 2001 to 2008, peaking with a 6.3 in 2005.
The Bristol race also ranks as the first Sprint Cup telecast since the Daytona 500 to have an increase in ratings. The March 3 Phoenix race was flat in ratings, and the March 10 Las Vegas race had a double-digit decline.
(Sunday’s numbers from Sports Business Daily)
