With little time to spare, NBC has finally sold out its ad inventory for tomorrow’s Super Bowl XLIII.
In all, 32 advertisers “have taken time in Super Bowl XLIII across a broad spectrum of categories,” including NBC parent company General Electric and NBC/FOX joint venture Hulu. Overall, NBC will generate $206 million in advertising revenue for Super Bowl XLIII, a new Super Bowl record.
The previous record was held by FOX, which drew $186 million in ad revenue for Super Bowl XLII last year.
NBC sold the majority of its ad inventory by September, prior to the economic collapse. In the months since, the network struggled to sell Super Bowl ads, and “the few remaining spots that were sold this week sold for noticeably under” the $3 million dollar price tag NBC originally set.
