The PGA Tour FedEx Cup ended with sizable declines last week. In other news, FOX earned one of the lowest ratings ever for baseball on broadcast TV, and the “Fox NFL Sunday” pregame is dominating “The NFL Today” on CBS.
Big Declines For FedEx Cup Finale
- Final round coverage of The Tour Championship, the final event of the PGA Tour FedEx Cup, earned a 1.4 final rating and 2.0 million viewers on NBC last Sunday — down 30% in ratings and 29% in viewership from last year (2.0, 2.8M), and flat and up 2%, respectively, compared to 2011 (1.4, 2.0M). Third round action last Saturday earned a 1.2 and 1.6 million, down 40% in ratings and 44% in viewership from last year (2.0, 2.8M), but up 20% and 8%, respectively, from 2011 (1.0, 1.4M). (Wknd numbers from Sports Business Daily)
Season-Low 1.0 Rating For MLB on FOX
- Regional Major League Baseball action featuring Giants/Yankees drew a mere 1.0 final rating and 1.4 million viewers on FOX last Saturday, the network’s lowest rated and least-viewed MLB telecast of the season. The 1.0 is one of the lowest ratings ever for baseball on broadcast TV, if not the lowest. (Sports Business Daily)
“Fox NFL Sunday” Trouncing “The NFL Today”
- Through the first three weeks of the NFL season, the “Fox NFL Sunday” pregame show averaged a 3.3 rating and 5.0 million viewers — topping “The NFL Today” on CBS by 50% and 56%, respectively (2.2, 3.2M). Compared to last year, “Fox NFL Sunday” is up 6% in ratings and viewership. (Fox Sports)
