With Tiger Woods absent, ratings dropped substantially for the final round of the Farmers Insurance Open. In other news, the Australian Open singles finals earned mixed numbers on ESPN, and the Senior Bowl was college football’s top All-Star telecast.
Mixed Numbers For For Golf at Torrey Pines
- Final round coverage of the PGA Tour Farmers Insurance Open earned a 2.3 final rating on CBS, down 28% from last year (3.2), but up 28% from 2012 (1.8). Due to rain, last year’s Sunday coverage featured third and final round coverage. On Saturday, third round coverage drew a 1.6 rating — up 46% from rainout coverage last year (1.1), and up 60% from 2012 (1.0). (Numbers from Sports Business Daily)
Aussie Men’s Final Up; Women’s Final Down
- The Stanislas Wawrinka/Rafael Nadal Australian Open men’s final earned a 0.5 U.S. rating and 670,000 viewers on ESPN last Sunday morning, flat in ratings and up 8% in viewership from Novak Djokovic/Andy Murray last year (0.5, 619K). The previous day, the Li Na/Dominika Cibulková women’s final drew a 0.3 and 390,000 viewers — down 25% and 34%, respectively, from Victoria Azarenka/Li Na last year (0.4, 590K). (ESPN)
Senior Bowl Tops Other College All-Star Games
- The 2014 Senior Bowl earned a 0.5 U.S. rating and 758,000 viewers on NFL Network last Saturday, flat in ratings and up 3% in viewership from last year (0.5, 735K), and flat and up 15%, respectively, from 2012 (0.5, 662K). The Senior Bowl outdrew both the NFL Collegiate Bowl on ESPN2 (0.4, 609K) and the East-West Shrine Game on NFL Network (0.3, 459K). (Numbers from Son of the Bronx)
