First, the results of last week’s predictions.
Source: Sports Business Daily
| Sport | Game/Event | Net |
Prediction
|
Final rating
|
| College basketball | Missouri/Connecticut | CBS |
5.1
|
5.4
|
| The 5.4 final rating for Connecticut’s win over Missouri was up 4% from last year’s comparable UCLA/Xavier matchup. The 4% increase was the highest of the four Elite Eight telecasts. | ||||
| College basketball | Pittsburgh/Villanova | CBS |
6.0
|
6.6
|
| The 6.6 final rating for Villanova’s upset win over Pittsburgh last Saturday was up 2% from a 6.5 for Louisville/North Carolina in ’08, but also marked the lowest rating for the late Saturday Elite Eight window since at least ’99. | ||||
| College basketball | Louisville/Michigan State | CBS |
5.7
|
5.2
|
| Michigan State’s upending of overall #1 seed Louisville drew a 5.2 last Sunday afternoon, up 2% from a 5.1 for Memphis/Texas in ’08, but tied as the fourth-lowest rating for any Elite Eight game since ’99. | ||||
| College basketball | North Carolina/Oklahoma | CBS |
8.3
|
6.8
|
| Thanks in part to Tiger Woods, the marquee North Carolina/Oklahoma game was the only Elite Eight telecast to see a decline in ratings. North Carolina’s win drew a 6.8, down 22% from an 8.7 for Kansas/Davidson last year, and the lowest rating in the late Sunday window since 2003. | ||||
| NBA | Mavericks/Cavaliers | ABC |
1.5
|
1.6
|
| The 1.6 rating for the Cavaliers’ blowout win over the Mavericks last Sunday was up 23% from a 1.3 for Rockets/Spurs in ’08, and marks the highest rating for an NBA game on broadcast opposite the NCAA Tournament since ’06. Overall, ABC averaged a 1.4 for two games opposite the NCAA Tournament, flat from last year. | ||||
| PGA Tour | Arnold Palmer Invitational, Final Round | NBC |
2.9
|
4.4
|
| Tiger Woods lifted the PGA Tour to stellar numbers last week. The 4.4 final rating for Woods’ comeback at the Arnold Palmer Invitational was up 26% from a 3.5 in ’08, and marked the highest rating for a non-major PGA Tour event since the ’07 Buick Invitational. | ||||
| NASCAR | Goody’s Fast Pain Relief 500 | FOX |
5.0
|
4.6
|
| NASCAR ratings have been trending down so far this season, and last Sunday’s race was no exception. The 4.6 for the Goody’s Fast Pain Relief 500 was off 13% from a 5.3 last year, and marked the lowest rating for the race since ’02. | ||||
This week’s predictions:
| Sport | Game/Event | Date/Time | Net |
Prediction
|
| College basketball | Michigan St./Connecticut | 6:00 PM Saturday | CBS |
7.8
|
| The first game of the Final Four featured two prominent programs, including a Connecticut squad that has attracted significant national attention in recent days. Look for ratings to improve over the below average 7.2 for last year’s Memphis/UCLA tilt. | ||||
| College basketball | Villanova/North Carolina | 8:30 PM Saturday | CBS |
9.2
|
| Look for Villanova/North Carolina to draw slightly higher numbers than the 8.8 for last year’s Kansas/North Carolina game, which was such a blowout early that then CBS-analyst Billy Packer declared the game over. | ||||
| NBA | Spurs/Cavaliers | 1 PM Sunday | ABC |
2.0
|
| The 2007 NBA Finals were not much of a ratings hit, but look for this rematch between the Spurs and Cavaliers to give ABC a ratings boost. Last year’s comparable Warriors/Hornets game drew a paltry 1.4. | ||||
| NBA | Suns/Mavericks | 3:30 PM Sunday | ABC |
2.1
|
| This battle for the eighth and final playoff spot in the West may have been a bigger deal if the Suns had a more realistic chance of making the playoffs. Last year’s comparable game between the same teams drew a 2.2. | ||||
| MLB | Phillies/Braves | 8:00 PM Sunday | ESPN2 |
2.3
|
| Major League Baseball begins its 2009 season hoping to reverse last year’s trend of record low ratings. Last year’s season opening Braves/Nationals game drew a 2.4 on ESPN; the last season opener on ESPN2 (Mets/Cardinals in ’07) drew a 2.3. | ||||
| College basketball | Louisville/Oklahoma | 7 PM Sunday | ESPN |
1.7
|
| Look for a slight decline in ratings for the first game of ESPN’s Sunday night Women’s Final Four doubleheader. Last year’s comparable tilt between Stanford and women’s powerhouse Connecticut drew a 1.8. | ||||
| College basketball | Connecticut/Stanford | 9:30 PM Sunday | ESPN |
2.2
|
| While the rematch between Stanford and Connecticut figures to get a higher rating than their game last year, the game will be hard pressed to match the 2.4 for last year’s game between LSU and Candace Parker’s Tennessee squad. | ||||
| NHL | Wild/Red Wings | 12:30 PM Sunday | NBC |
0.7
|
| The Red Wings’ drawing power will likely be offset by the 10th place Wild’s lackthereof. Last year’s comparable Blackhawks/Red Wings game drew a mere 0.6. | ||||
| NASCAR | Samsung 500 | 1:30 PM Sunday | FOX |
4.9
|
| NASCAR ratings have been way off from last year, but expect the Samsung 500 to easily draw the best ratings of any non-NCAA Tournament sporting event this weekend. Last year’s comparable race drew a 5.4. | ||||









