Formula 1 racing continues to deliver big increases for the NBC family of networks. In other news, ESPN had a big decline for its latest 30 For 30 documentary and over 400,000 viewers watched the NBA preseason on an college football Saturday.
Formula 1 Viewership Still Up Big on NBC Nets
- Through Sunday, coverage of the 2014 Formula 1 season has averaged 452,000 viewers on the NBC family of networks — up 49% from last year (304K). NBCSN in particular has averaged 377,000 viewers, up 93% from last year (195K) and on pace to rank as the most-watched F1 season ever on cable. Last Sunday’s Russian Grand Prix, the first edition of the race in a century, drew 402,000 viewers. (NBC Sports Group Press Box)
Big Drop For 30 For 30 Opposite LCS
- The premiere of ESPN 30 For 30 documentary The Day the Series Stopped drew 601,000 viewers on ESPN Tuesday night, down 55% from No Más on the comparable night last year. Keep in mind this year’s documentary had a later timeslot than usual (10 PM ET) and aired directly opposite the MLB League Championship Series on TBS. (Tue. numbers from TV By the Numbers)
450K Watch NBA Preseason on a College Football Saturday
- Last Saturday’s Cavaliers/Heat NBA preseason game drew a 0.3 final rating and 450,000 viewers on ESPNEWS, marking the net’s highest rated and most-watched program since a NASCAR Nationwide Series race in mid-September (0.5, 708K). The game outdrew every college football telecast on ESPNEWS this year. (ESPN)
