CBS scored its most-watched NFL singleheader of the season last week.
The Week 15 NFL singleheader window drew an 11.1 final rating and 18.7 million viewers on CBS last Sunday, up 14% in ratings and 16% in viewership from last year (9.7, 16.1M), and the highest rated and most-watched singleheader on the network this year (eight telecasts).
Keep in mind the singleheader has earned better numbers on FOX, with five of the network’s seven windows topping Sunday’s telecast.
The strong numbers came despite CBS losing the marquee Bengals/Browns game to FOX as part of the NFL’s new ‘cross-flex’ policy.
(Sun. numbers from Sports Business Daily)
