A scheduling change resulted in dramatic gains for the PGA Tour Humana Challenge. In other news, Nuggets/Grizzlies attracted the smallest NBA audience of the season and the Senior Bowl hit a three-year viewership low.
Major Gains For Humana Challenge
- Final round coverage of the PGA Tour Humana Challenge drew a 0.7 final rating and 1.1 million viewers on Golf Channel last Sunday, up 250% in ratings and 235% in viewership from last year, when the tournament aired opposite NFL playoff games (0.2, 324K). Third round action on Saturday drew a 0.5 and 694,000, up a tick and 36%, respectively, from last year (0.4, 510K). (via Awful Announcing)
Nuggets/Grizzlies Hits NBA Season-Low
- Thursday’s Nuggets/Grizzlies NBA regular season game drew 733,000 viewers on TNT, down 47% from Cavaliers/Knicks last year (1.4M), down 55% from Grizzlies/Thunder in 2013 (1.6M), and the least-watched nationally televised game of the season (excludes NBA TV). The previous low was 830,000 for a Pistons/Hawks M.L.K. Day matinee on ESPN. Later in the night, Bulls/Lakers drew 1.2 million (-23%). On Wednesday, ESPN earned 1.1 million for both Nets/Hawks and Wizards/Suns — down 70% and 44%, respectively, from Thunder/Heat (3.8M) and Bulls/Spurs (2.0M) last year. (via ShowBuzz Daily [1], [2])
Senior Bowl Viewership Hits Three-Year Low
- Last Saturday’s Senior Bowl drew a 0.5 final rating and 668,000 viewers on NFL Network, flat in ratings and down 12% in viewership from last year (0.5, 758K), flat and down 9%, respectively, from 2013 (0.5, 735K), and the least-watched edition of the game since 2012 (662K). Despite the lower numbers, the game easily topped the three other college football all-star games — the Collegiate Bowl (0.4, 499K), the East-West Shrine Game (0.2, 252K) and the Medal of Honor Bowl (0.0, 61K). (via Awful Announcing)
