MLB ratings continue to underwhelm on FOX.
Regional MLB coverage, featuring Cubs/Cardinals, drew a 1.4 final rating on FOX last Saturday — down 18% from a 1.7 on the comparable date last year, and off 22% from a 1.8 on the comparable date in ’07.
This marks the 17th time this season that FOX has drawn a sub-2.0 rating, and the 6th time the network has drawn less than a 1.5.
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Now airing exclusively on streaming, NBA Play-in Tournament viewership is nonetheless trending ahead of last year on cable.
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