A continuation of my previous post. What percentage of the total NBA audience does the African American demographic represent?
If one is to use the 2006 NBA Finals as an example, African Americans make up a solid third of the network television audience.
2006 NBA Finals
Game 1
Among African Americans: 20.4 rating, 2.7 mil HH
Among entire population: 7.8 rating, 8.6 mil HH
African Americans made up 31% of ABC’s household viewership.
Game 2
Among African Americans: 22.3 rating, 3.0 mil HH
Among entire population: 8.0 rating, 8.8 mil HH
African Americans made up 34% of ABC’s household viewership.
Game 3
Among African Americans: 21.9 rating, 2.9 mil HH
Among entire population: 8.0 rating, 8.9 mil HH
African Americans made up 33% of ABC’s household viewership.
Game 4
Among African Americans: 20.6 rating, 2.7 mil HH
Among entire population: 7.8 rating, 8.6 mil HH
African Americans made up 31% of ABC’s household viewership.
Game 5
Among African Americans: 23.8 rating, 3.2 mil HH
Among entire population: 9.0 rating, 10 mil HH
African Americans made up 30% of ABC’s household viewership.
Game 6:
Among African Americans: 24.6 rating, 3.3 mil HH
Among entire population: 10.1 rating, 11.9 mil HH
African Americans made up 28% of ABC’s household viewership.
