Overnight ratings for sporting events on broadcast.
Source: Sports Business Daily
Football
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | Patriots/Broncos or other regional action | Sun., 10/11/09 | 4:15 PM | CBS | 14.3 |
| NFL | Colts/Titans | Sun., 10/11/09 | 8:30 PM | NBC | 10.8 |
| NFL | Cowboys/Chiefs or other regional action | Sun., 10/11/09 | 1 PM | FOX | 10.6 |
| NFL | Raiders/Giants or other regional action | Sun., 10/11/09 | 1 PM | CBS | 8.6 |
| College football | Florida/LSU | Sat., 10/10/09 | 8 PM | CBS | 6.8 |
| College football | Wisconsin/Ohio State or other regional action | Sat., 10/10/09 | 3:30 PM | ABC | 4.5 |
| NFL | FOX NFL Sunday | Sun., 10/11/09 | 12 PM | FOX | 3.0 |
| College football | Alabama/Mississippi | Sat., 10/10/09 | 3:30 PM | CBS | 3.0 |
| College football | Michigan/Iowa | Sat., 10/10/09 | 8 PM | ABC | 2.7 |
| NFL | The NFL Today | Sun., 10/11/09 | 12 PM | CBS | 2.4 |
| College football | College Football Countdown | Sat., 10/10/09 | 3 PM | ABC | 1.1 |
| College football | College Football Today | Sat., 10/10/09 | 3 PM | CBS | 0.7 |
- CBS: Patriots/Broncos drew a 14.3 overnight rating, up slightly from a 14.0 for last year’s Bengals/Cowboys game. Earlier in the day, regional coverage featuring Raiders/Giants drew an 8.6, off 3% from last year.
- On Saturday, Florida’s win over LSU drew a 6.8 overnight on CBS, up 62% from last year’s primetime tilt between the teams, and the highest overnight of the season for a college football game on broadcast.
- FOX: Singleheader coverage featuring Cowboys/Chiefs drew a 10.6 overnight rating on FOX Sunday, up 7% from a 9.9 last year.
- NBC: The 10.8 for Colts/Titans was up 6% from Steelers/Jaguars last year, but marks the lowest overnight of the season for Sunday Night Football.
- ABC: Opposite Florida/LSU, ABC drew a mere 2.7 overnight for Michigan/Iowa on Saturday night, down 44% from the comparable game last year, and the lowest overnight for Saturday Night Football since 2006. Earlier in the day, regional coverage featuring Wisconsin/Ohio State drew a far better 4.5 overnight, up 25% from the comparable window last year.
Golf
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Golf | Presidents Cup, Singles Matches | Sun., 10/11/09 | 12 PM | NBC | 2.5 |
| Golf | Presidents Cup, Foursomes, Fourball Matches | Sat., 10/10/09 | 11 AM | NBC | 2.5 |
- Coverage of the Presidents Cup was up 14% on Saturday, but down 4% on Sunday.
Auto racing
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NASCAR | Pepsi 500 | Sun., 10/11/09 | 3:15 PM | ABC | 3.0 |
| NASCAR | NASCAR Countdown | Sun., 10/11/09 | 2:30 PM | ABC | 1.3 |
- The 3.0 overnight for Sunday’s Pepsi 500 was down 25% from last year’s comparable Amp Energy 500, but marks the highest overnight for a NASCAR race in a month.
