Average ratings for NASCAR on FOX increased for the first time in four years this season. In other news, NBC saw overnights improve for the Premier Boxing Champions series, and the latest USA men’s soccer friendly was among the most-watched this year.
FOX Sees Increase For NASCAR Sprint Cup Season
- The FOX broadcast network averaged a 4.5 rating and 7.6 million viewers for NASCAR Sprint Cup coverage this season, up 5% in ratings and 9% in viewership from last year (4.3, 7.0M) and the network’s first year-over-year increase since 2011. FOX aired fewer races this year as part of NASCAR’s new television deal, jettisoning low-rated telecasts from Kansas and Dover. (Sports Video Group)
Premier Boxing Champions Sees Gain Over Previous Telecast
- Coverage of the Premier Boxing Champions series earned a 0.95 overnight rating on NBC Saturday afternoon, up 12% from the network’s previous telecast two weeks earlier (0.85). The 0.95 is the second-highest overnight for afternoon PBC coverage on broadcast, trailing only CBS’ debut telecast in April (1.14). (NBC Sports Group Press Box)
USA/Netherlands Friendly Down
- The United States/Netherlands men’s soccer friendly drew 680,000 viewers on ESPN Friday afternoon, down 45% from USA/Nigeria on the same weekend last year, the team’s final match before the World Cup (1.2M). Of the six USA men’s matches this year, it ranks as the second-most watched behind only Mexico/USA on FS1 in April (806K). (via ShowBuzz Daily)
