As had been the case throughout the event, the Tour de France ended with its highest average since 2010.
Live coverage of the Tour de France averaged 365,000 viewers on NBCSN, up 27% from last year (288K), up 27% from 2013 (287K), and the highest average for the event since Lance Armstrong‘s last appearance in 2010.
The final stage on Sunday scored 509,000 viewers, up 21% from last year (421K) and down 9% from 2013 (560K). Saturday’s Stage 20 drew 571,000 — up 84% from last year (310K), up 52% from 2013 (376K), and the largest audience of the event on NBCSN.
The top audience of the event overall was 951,000 for Stage 8 on the NBC broadcast network. That telecast was not factored into NBCSN’s averages.
(Avg. from NBC Sports; weekend numbers via ShowBuzz Daily [1], [2])
