Pushed to Super Bowl weekend, overnight ratings plunged for the Northern Trust Open.
Final round coverage of the Northern Trust Open, won by Steve Stricker, drew a 1.9 overnight rating on NBC Sunday afternoon — down 46% from last year (3.5), and down 30% from 2008 (2.7). Phil Mickelson won the event in both years.
The 1.9 overnight is the lowest for final round coverage of the Northern Trust Open (formerly the Nissan Open) since at least ’02. Overnight ratings for the 2001 event were unavailable.
Additionally, Sunday’s telecast was down 21% from final round coverage of the Farmers Insurance Open a week earlier.
Third round coverage on Saturday drew a 1.6 overnight, off 11% from last year (1.8), and down 24% from ’08 (2.1).
