The first night of competition at the 2010 Vancouver Olympics drew another massive audience to NBC.
Coverage of the 2010 Winter Olympics averaged 26.9 million viewers in primetime (8-11 PM) on NBC Saturday night, according to preliminary fast affiliate data. NBC topped second-place FOX by over 400%.
Among adults 18-49, Saturday night’s coverage a 7.9/23 — again topping second-place FOX by over 400%.









