- Magic/Cavaliers on February 11 drew a 1.7 U.S. rating and 2.6 million viewers on TNT, making the game the fifth-most viewed NBA telecast of the season on cable. Entering the All-Star Break, TNT averaged a 1.2 U.S. rating and 1.8 million viewers for NBA coverage, up 9% and 3%, respectively, from last year (1.1, 1.7 mil). (Sports Business Daily)
- Elsewhere in the NBA, the All-Star H.O.R.S.E competition drew a 1.9 U.S. rating and 3.2 million viewers on TNT last Saturday, down 10% and 2%, respectively, from last year’s comparable NBA All-Star Slam Dunk Theatre telecast. (Sports Business Daily)
- CBS drew a 1.0 final rating for Maryland/Duke last Saturday afternoon, down 17% from a 1.2 for regional action on the comparable date last year. Meanwhile, Ohio St./Illinois on Sunday drew just a 0.7 rating, off 36% from a 1.1 last year. (Sports Business Daily)
NBA All-Star Saturday also hits high in broadcast TV debut
Benefiting from the same factors that boosted last Sunday's NBA All-Star Game, the NBA All-Star Saturday festivities also rebounded...
