- The Ratings Game: The NASCAR Nationwide Series Sam’s Town 300, the last NASCAR race for Danica Patrick until June, drew 2.9 million viewers on ESPN2 Saturday — up 1% from last year’s race (2.8 mil), and up 25% from the Slater Bros. 300 the previous week (2.3 mil). (ESPN)
- Big Name: ESPN sideline reporter Erin Andrews will compete in the newest season of the ABC reality show Dancing With The Stars. Andrews joins Kenny Mayne as ESPN personalities who have competed on the show. (Entertainment Weekly)
- Idle Note: CBS has sold over 90% of its ad inventory for the upcoming NCAA Basketball Tournament, despite General Motors “[cutting] its commitment to the tournament … by roughly half.” (Adweek)
NFL primetime viewership lower in Week 4
The lights were less bright in Week 4 of the NFL season. The latest edition of NFL "Monday Night...
