Overnight ratings sank by double-digits for NASCAR’s All-Star Race.
The 2016 NASCAR All-Star Race earned a 1.7 overnight rating on Fox Sports 1 Saturday night, down 19% from last year (2.1) and even with 2014. The 1.7 is tied as the lowest for the race in at least four years (complete overnights prior to 2013 were not available).
The All-Star Race ranks as the lowest rated Sprint Cup telecast of the season in the metered markets, falling below the previous mark set by Kansas two weeks earlier (1.8). No other race has dipped below the 2.0 mark.
As is usually the case, NASCAR’s All-Star event pales in comparison to those in other sports. The NBA All-Star Game had a 5.4 in February, the NFL Pro Bowl had a 5.0 in January, and the MLB All-Star Game had a 7.8 last July. The race did top the NHL All-Star Game, which had a 1.2.
Head-to-head Saturday night, NASCAR topped competing Major League Baseball coverage on the FOX broadcast network (1.6), tied the Blues/Sharks NHL conference final game on NBC, and trailed the Cavaliers/Raptors NBA conference final game on ESPN (4.2).
(Wknd. numbers via ShowBuzz Daily)
