- Final round coverage of the Verizon Heritage drew a 2.1 overnight rating on CBS Sunday, up 17% from last year (1.8). Saturday’s third round coverage drew a 1.1 overnight, up 10% from last year (1.0). (Sports Business Daily)
- NBC has officially announced that portions of the third and final round of the 2010 U.S. Open will air in primetime. Saturday’s third round will air from 4-10:30 PM ET, with Sunday’s final round set for 3-9 PM ET. (Fang’s Bites)
- ESPN’s audience for first and second round coverage of The Masters had a median age of 58, reports Sports Business Journal, an increase from last year (56). Viewers 55 or older made up 56% of ESPN’s audience (up from 51% last year), while the coveted 18-34 demographic made up just 13% (down from 16% last year). (Sports Business Journal)
WNBA viewership continues to rise heading into stretch run
WNBA viewership is comfortably ahead of last year's pace entering the final weeks of the regular season.
