The Olympics got off to a stronger start in the overnights. In other news, Golf Channel scored record numbers in July, and Premier Boxing Champions viewership increased on Spike TV.
Big Gains For Day One of Olympics on NBCSN
- Wednesday’s United States/New Zealand Olympic women’s soccer match earned a 0.9 overnight rating on NBCSN, up 109% from the team’s first match against France in 2012 (0.45). Keep in mind the match had a much later start time (6 PM ET) than in 2012 (Noon). For the full day of women’s soccer coverage, NBCSN averaged a 0.4 overnight — up 33% from 2012. (NBC Sports/Twitter [1], [2])
Open Boosts Golf Channel to Record July
- Fueled by coverage of the British Open, Golf Channel averaged 136,000 total day viewers during the month of July — up 21% from last year and the network’s highest average during the month since it became Nielsen-rated in 2006. The month included a single-day network record of 638,000 viewers on July 15, the second day of the Open. (NBC Sports)
PBC Posts Gains on Spike
- The latest edition of Premier Boxing Champions on Spike TV earned 531,000 viewers Friday night, up 14% from the network’s previous telecast in June (468K) and up 4% from coverage in late April (513K). Overall, it ranks eighth out of the 13 total PBC cards on Spike (dates back to March of last year). (via ShowBuzz Daily)
