- Thursday’s Hawks/Magic Game 2 drew a 2.1 U.S. rating and 3.2 million viewers on ESPN, down 16% and 13%, respectively, from Hawks/Cavaliers Game 2 last year (2.5, 3.6 mil). Compared to Cavaliers/Celtics Game 2 in ’08 (2.2, 3.1 mil), the game was down 5% in ratings but up 2% in viewership. The first two games of the Hawks/Magic series have been easily the lowest rated of the second round. (pifeedback.com)
- ABC drew a 0.7 final rating for last Saturday’s IRL RoadRunner Turbo Indy 300, flat compared to the network’s first non-Indy 500 IRL race last year, the ABC Supply Co./A.J. Foyt 225. For perspective, rainout coverage of the Honda Grand Prix of St. Petersburg drew a 0.6 on ABC in March. (Sports Business Daily)
- The latest edition of ESPN Sports Saturday on ABC drew a 0.5 final rating, up 67% from the April 10 episode (0.3), but down 38% from the April 3 series debut (0.8). (Sports Business Daily)
Grading the NBA’s media partners after year one of the new rights deal
With season one of the new rights deal in the books, here is a review of how the NBA's...
