With just one more game to go before the NBA Finals, ABC’s NBA Playoff ratings are up double-digits.
ABC is averaging a 3.3 rating and 5.0 million viewers for coverage of the 2010 NBA Playoffs, up 10% in ratings and 9% in viewership from last year (3.0, 4.6 mil).
Sunday’s Cavaliers/Celtics Game 4 drew a 4.2 final rating and 6.6 million viewers, up 31% in ratings and viewership from Lakers/Rockets Game 4 last year (3.2, 5.0 mil), up 2% and 7%, respectively, from Lakers/Jazz Game 4 in ’08 (4.1, 6.2 mil) and up 50% and 65%, respectively, from Pistons/Bulls Game 4 in ’07 (2.8, 4.0 mil).
Game 4 ranks as the second-most viewed game of the playoffs, behind only Game 5 of the same series on TNT Tuesday night (6.7 mil).
Additionally, the game stands as the highest rated, most-viewed non-Game 7 second round game on ABC since Lakers/Spurs Game 5 in ’04, which aired in primetime (6.0, 8.6 mil).
Ratings/Viewership For 2010 NBA Playoffs on ABC
| Date | Game | # | Net | Rating | vs. ’09 | Viewers | vs. ’09 |
|---|---|---|---|---|---|---|---|
| Sat., 4/17/10 | Bulls 83 | 1 | ABC |
2.5
|
14%
|
3,679
|
18%
|
| Cavaliers 96 | |||||||
| Sun., 4/18/10 | Thunder 79 | 1 | ABC |
3.3
|
3%
|
5,132
|
6%
|
| Lakers 87 | |||||||
| Sun., 4/25/10 | Celtics 92 | 4 | ABC |
2.6
|
-21%
|
3,913
|
-21%
|
| Heat 101 | |||||||
| Cavaliers 121 | 4 | ABC |
3.7
|
6%
|
5,704
|
7%
|
|
| Bulls 98 | |||||||
| Sun., 5/2/10 | Bucks 74 | 7 | ABC |
2.1
|
-19%
|
3,056
|
-20%
|
| Hawks 95 | |||||||
| Jazz 99 | 1 | ABC |
3.8
|
19%
|
5,955
|
27%
|
|
| Lakers 104 | |||||||
| Sat., 5/8/10 | Lakers 111 | 3 | ABC |
3.7
|
16%
|
5,809
|
17%
|
| Jazz 110 | |||||||
| Sun., 5/9/10 | Cavaliers 87 | 4 | ABC |
4.2
|
31%
|
6,580
|
31%
|
| Celtics 97 | |||||||
| Average |
3.3
|
10%
|
5,013
|
9%
|
|||
(ESPN)
