- Idle Note: ESPN/ABC has sold 95% of its ad inventory for the upcoming NBA Finals, “outpacing last year?s championship series.” The price for one 30-second ad (there will be anywhere from 240 to 420 during the series) is “roughly $400,000,” according to an expert cited by Sports Business Journal. ESPN/ABC has guaranteed advertisers a 9.0 average rating for the NBA Finals, the same as last year. (Sports Business Journal)
- Big Name: NBA free agent-to-be LeBron James sat down with CNN’s Larry King for an interview that will air on Friday’s edition of Larry King Live. The interview is James’ first since the Cavaliers were eliminated from the postseason. (CNN)
- The Ratings Game: Three non-NHL markets saw big increases for Games 1 and 2 of the Stanley Cup Final. Ratings for the first two games increased by 213% in Seattle, 140% in Kansas City and 120% in Memphis. The top non-NHL market overall was Indianapolis (4.0), followed by Ft. Myers (3.5), Las Vegas (3.3) and Orlando (3.2). (NHL)
NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
The first round of the NBA Playoffs had a strong close, with Sixers-Celtics hitting a milestone leading out of...
