ABC drew low numbers for Friday afternoon’s college football doubleheader.
Friday’s West Virginia/Pittsburgh game drew a 2.5 overnight rating on ABC, even with last year (ILL/CIN: 2.5), and down 7% from the same matchup in 2008 (WV/PIT: 2.7).
This marks the third-lowest of the season for a college football game on ABC, ahead of only regional coverage in September (FSU/OU*: 2.1) and the second game of Friday’s doubleheader.
Speaking of which, Colorado/Nebraska drew an even worse 1.6 overnight, down 16% from the same matchup last year (NEB/COL: 1.9) and down 45% from the same matchup in 2008 (COL/NEB: 2.9).
The 1.6 is easily the lowest overnight of the season for college football on ABC, and also marks the lowest Black Friday overnight on either ABC or CBS dating back to ’04.
Neither game came even close to the 7.5 overnight CBS drew for Auburn/Alabama.
(Ratings from Sports Business Daily)
