Recent sports TV ratings news, including overnights for college basketball on CBS and NBC’s Winter Classic replacement programming, as well as big local ratings for the Packers in Milwaukee.
- Friday’s Kentucky/Louisville college basketball game drew a 1.8 overnight rating on CBS. The network did not air a New Year’s Eve broadcast last year. The 1.8 overnight is flat compared to last year’s January 2 Louisville/Kentucky game on the network. (Sports Business Daily)
- NBC earned a 1.1 overnight rating for three hours of Winter Classic highlights from 1-4 PM Saturday afternoon, numbers comparable to the network’s non-Winter Classic regular season games last year. The Winter Classic itself was postponed to 8 PM ET due to inclement weather, drawing a 2.8 overnight. (Sports Business Daily)
- The Packers’ Week 17 win over the Bears earned a 49.8 rating on Milwaukee FOX affiliate WITI, the highest rating for a non-primetime regular season Packers game since 1998. The game outdrew Saturday’s Wisconsin/TCU Rose Bowl by 66% in the market. (Milwaukee Journal-Sentinel)
