Predicting college football conference championship and NFL Week 13 ratings. Also on tap, Tiger Woods at the World Challenge.
Last week’s results at the bottom of the page. All times Eastern.
SEC Championship: #2 Auburn-#6 Georgia (4 PM Sat CBS)
AUBURN, AL – NOVEMBER 11: Auburn Tigers wide receiver Ryan Davis (23) escapes Georgia Bulldogs linebacker Natrez Patrick (6) in the third quarter of a football game between the Auburn Tigers and the Georgia Bulldogs on Saturday, November 11, 2017 at Jordan-Hare Stadium in Auburn, Ala. (Photo by Chip Dillard/Icon Sportswire)
CBS would always prefer to have Alabama in the SEC Championship, but Auburn is no slouch. The last time the Tigers made it this far, their 2013 win over Missouri had an 8.6 rating — still the fourth-best for any conference championship game since at least 2000. Just like in 2013, Auburn enters this year’s game coming off of a highly rated upset of Alabama. Is a repeat in order? Even if not, ratings should cruise past year’s 6.6 for Alabama’s rout of Florida. Prediction: 7.3.
Big Ten Championship: #4 Wisconsin-#8 Ohio State (8 PM Sat FOX)
The last time these teams met in the Big Ten Championship, 2014, Ohio State’s 59-0 drubbing of the Badgers had a 3.5 rating. That was the second-lowest rating in the young history of the game. This year’s matchup figures to do better both on the field and in the ratings. With Ohio State still in playoff contention and Wisconsin undefeated, it should challenge the second-best rating in the game’s history — a spot currently held by Michigan State-Iowa in 2015 (5.7). The all-time record, a 7.9 for Ohio State-Michigan State in 2013, is probably out of reach given the competition. Prediction: 5.6.
ACC Championship: #1 Clemson-#7 Miami (8 PM Sat ABC)
Miami’s return to prominence has not yet translated into big ratings, and their upset loss to Pittsburgh last week will probably not help. Even so, with this week’s ACC Championship serving as a de-facto playoff quarterfinal, ratings should surge ahead of last year’s 3.3 for Clemson-Virginia Tech. Prediction: 4.8.
Big 12 Championship: #3 Oklahoma-#11 TCU (12:30 PM Sat FOX)
No Big 12 conference game all season has exceeded a 2.5 rating, and while that will change on Saturday, it is a reminder to temper expectations for the first Big 12 Championship since 2010. Oklahoma has been a middling draw this season despite featuring the controversial Heisman candidate Baker Mayfield. TCU has little to no national profile. Given the lack of competition in the pre-SEC timeslot Saturday, ratings should still be relatively strong — but expect it to be the lowest rated Power 5 title game of the day. Prediction: 3.8.
NFL: Eagles-Seahawks (8:30 PM Sun NBC)
NBC has a rare marquee matchup on Sunday Night Football this week as the 10-1 Eagles face the 7-4 Seahawks. The Sunday night game has increased in back-to-back weeks and a threepeat seems likely. Last year’s comparable Panthers-Seahawks game set the bar low with a 10.2 rating. Prediction: 11.2.
NFL: Mostly Panthers-Saints (4:25 PM Sun FOX)
The NFL national window has not cracked a 13.0 rating since Week 5, an unusually long streak for a window that just two years ago scored 15s and 16s with regularity. This week, most of the country gets Panthers-Saints in a matchup of 8-3 teams. Just two years ago, the same matchup in the same window had a 16.3 rating. This year, it will be hard pressed to get a 12. Prediction: 12.2.
Golf: World Challenge (2:30 PM Sat & 1 PM Sun, NBC)
Years of scandals and mediocrity have not yet dulled the Tiger effect, which is good news for NBC this weekend. Woods is near the top of the leaderboard through 36 holes, tied for fifth in a top ten that includes Jordan Spieth and Rickie Fowler. Last year, he entered the weekend in 10th and finished 15th in a field of 19. Ratings should improve upon last year’s numbers, a 1.4 on Saturday and a 1.0 on Sunday. Prediction: 1.8 and 1.6.
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more