Multiple NFL partners at highs through seven weeks
NFL viewership is trending at multi-year highs for four of the league's five media rights partners.
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NFL viewership is trending at multi-year highs for four of the league's five media rights partners.
College football ratings continue to impress, with two more games crossing the eight million viewer threshold on Saturday.
No Rodgers, no problem -- at least in the ratings.
Much like the other demographics, NFL viewing among young women is much more influenced by the action on-the-field than off.
A thriller between playoff contenders Oklahoma and Texas delivered the largest "Red River Rivalry" audience in 14 years.
The Cowboys have been so dominant in their wins this season that its starting to take a toll on the...
Colorado remains the biggest draw in college football, but the SEC on CBS was a strong runner up on Saturday.
The next College Football Playoff rights deal could include some games exclusively on streaming services.
More college football ratings from a busy weekend.
Featuring the Chiefs and Cowboys, albeit not against each other, the NFL national window delivered a strong audience on FOX.
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© 2026 Jon Lewis, Sports Media Watch