NCAA men’s viewership up slightly through first weekend
If no longer on a record pace, viewership for the NCAA men's basketball tournament is still slightly outpacing last year.
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If no longer on a record pace, viewership for the NCAA men's basketball tournament is still slightly outpacing last year.
James Madison's upset of Wisconsin topped the sports viewership charts for Friday, March 22.
The NCAA men's basketball tournament dominated Thursday's sports ratings.
Another opening round upset of Kentucky led the opening day of the NCAA men's basketball tournament.
The NCAA men's and women's basketball tournament selection shows both increased double-digits to viewership highs.
NASCAR topped yet another Sunday, but once again it was women's college basketball that stole the show in the ratings.
The North Carolina-Duke rivalry topped the sports ratings charts for Saturday, March 9.
Caitlin Clark and Iowa topped the three million mark for a second-straight week.
Greg Gumbel will reportedly miss this year's NCAA men's basketball tournament.
A Western Conference Finals rematch featuring another milestone for LeBron James delivered the top sports audience of Saturday, March 3.
© 2026 Jon Lewis, Sports Media Watch