Youth vote goes to TNT.
The NBA All Star Game will finish having drawn its lowest audience ever -- however, the game saw major increases...
TNT Sports
Barkley takes on the right.
In an interesting mix of crosspromotion, CNN sent anchor Wolf Blitzer to New Orleans for the NBA All Star Game....
Starry eyed.
For all the talk of declining ratings, the NBA All Star Game is still one of the prime cable television...
Slam dunk.
Despite its stereotype-driven image woes, the NBA continues to see its ratings rise this season.Heading into the All Star Break,...
Marv to call games on NBA TV.
The voice of the NBA will remain on TNT for the next eight years.Turner Sports announced yesterday that lead NBA...
NBA a prime property for advertisers.
The NBA is a hot commodity for advertisers, thanks to increasing ratings and a writers strike that has wiped out...
The ratings game.
NBA ratings continue to increase from last year. TNT is reporting substantial ratings increases in several demographics, including "households (+11%)...
NBA, Turner, make it official.
The long rumored NBA/Turner digital rights agreement has been finalized.The NBA and Turner Broadcasting System will jointly manage several of...
Hoop dreams.
The partnership between the NBA, Disney and Turner goes beyond a television deal.Disney-owned ESPN will join four Chinese firms in...
Like 8-27 teams? You’re in luck.
While it was easy to predict the Miami Heat would start declining -- and fast -- from their championship stature,...
