SBJ: WBD may need to pay as much as $2.8B/year to keep NBA
What constitutes a 'match' may emerge as the deciding factor in whether Warner Bros. Discovery keeps the NBA.
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What constitutes a 'match' may emerge as the deciding factor in whether Warner Bros. Discovery keeps the NBA.
The NBA posted steep declines for a pair of lopsided second round openers, but still topped the day in sports...
The NBA's second round delivered a pair of viewership increases and topped the day in sports viewing for Monday, May...
With familiar stars exiting early, first round NBA playoff viewership was no match for last year.
The NBA's two newly-created properties are reportedly headed to Amazon in the league's new rights deal.
A pair of NBA game sixes topped the sports viewership charts for Friday, May 3.
Knicks-Sixers ended on a strong note as Game 6 delivered the largest first round audience on cable in six years.
The NBA may be on the brink of exceeding its $75 billion bar.
On a down night for playoff sporting events, a pair of NBA routs topped the sports viewership charts.
TNT NBA host Ernie Johnson is not expected to leave his longtime employer in the event it loses rights to...
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