XFL

Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).

The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more

Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more

The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more

NASCAR Cup Series racing from Las Vegas averaged a 1.4 rating and 2.77 million viewers on FS1 last Sunday, down a tick and 8% respectively from last year (1.5, 3.0M). Denny Hamlin’s win, which peaked with 3.3 million, was the third of the first five races this season to dip from last year. Read more

Sunday’s United States-Canada Winter Paralympics sled hockey final averaged 1.2 million viewers across NBC, CNBC and Peacock, per a combination of Nielsen and Adobe Analytics — the largest sled hockey audience on record. Read more

IndyCar Series races are averaging 1.33 million viewers on FOX to start the season, up 48% from the first three races of last season (895K), including an audience of 1.34 million for this past weekend’s race from Arlington, Texas. Last year’s third race, Long Beach in April, averaged 552,000. Read more