Masters scores back-to-back highs for McIlroy’s back-to-back wins
Rory McIlroy's flair for the dramatic again lifted viewership for the final round of the Masters.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
Depleted Lakers’ first game post-injuries draws strong Easter audience
It remains to be seen if LeBron James alone is enough for the Lakers to stay competitive on the court,...
NCAA men’s title game audience up despite move from broadcast to cable
Perhaps it is too early to write the obituaries for championship sporting events on cable. Monday's Michigan-UConn NCAA men's basketball...
Women’s title game gets Easter bounce as Bruin beatdown nears ten million
Easter Sunday continues to fuel milestone sports viewership, as the NCAA women's basketball national championship entered rare territory despite an...
The Needle: How much longer can the Men’s Final Four air on cable?
On the latest edition of "The Needle," a look at how much longer the Men's Final Four can conceivably continue...
NCAA women’s tourney trails past two years, still on higher end historically
Viewership for the NCAA women's basketball tournament is trailing the past two years heading into the Final Four, but remains...
NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed...
Netflix MLB opener just shy of three million mark
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted about...
UConn-Duke unforgettable on the court, unremarkable in the ratings
If extraordinary on the court, UConn's classic win over Duke was a pretty average television draw in its highly-rated window.
MLB’s return to NBC hits Opening Day high
The new era of Major League Baseball on NBC began on strong note.
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Ice Cube and Jeff Kwatinetz of BIG3 join the pod, plus what is Tony Romo's future at CBS?
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