Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
Multiple viewership milestones for Women’s College World Series
Featuring a full three-game final for the first time in four years, the NCAA Women's College World Series hit multiple...
Viewership for Cup Final rematch remains low in U.S.
Viewership for the Panthers-Oilers Stanley Cup Final rematch continues to rank on the low side in the United States.
Red Sox-Yankees still atop MLB marquee
Even up to now, nothing moves the needle in baseball like the Yankees against the rival Red Sox.
Thrilling French Open singles finals hit highs in TNT debut
A pair of made-for-TV French Open singles finals delivered viewership increases in the tournament's first year on TNT Sports.
Sans-Clark, Fever-Sky still among top ten WNBA games since 2001
Even without Caitlin Clark, Fever-Sky delivered one of the ten biggest WNBA audiences in the past two decades.
NBA Finals Game 2 down from opener, lowest since “bubble”
The NBA Finals hit another viewership low in Game 2.
Haliburton heroics not enough to save NBA Finals from Game 1 low
The NBA got the finish it needed in Game 1 of the NBA Finals, but it was not enough to...
Panthers-Oilers rematch opens at low in U.S.
The Stanley Cup Final got off to a thrilling start, but the ratings were less than stellar.
MLB viewership up double-digits on ESPN, FOX, TBS
The Yankees and Dodgers are again moving the needle for Major League Baseball.
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