The ratings game.
Major League Soccer has seen a slight boost in viewership on ESPN2. The Sports Business Daily reports 13 MLS Primetime...
Major League Soccer has seen a slight boost in viewership on ESPN2. The Sports Business Daily reports 13 MLS Primetime...
Game 6 of the Eastern Conference Finals drew 6.4 million viewers on ESPN Friday night, down 7% from 6.9 million...
Candace Parker's stellar debut gave the WNBA a needed boost.The opening game of the WNBA season drew a 0.9 overnight...
Fans watching the WNBA season opener may have been surprised by one of the game's sponsors.The starting line-ups for the...
Sometime between 7:00 PM and 9:30 PM tonight, millions of grown men will grumble at the sight of female basketball...
After debuting the successful "Where Amazing Happens" ad campaign at the start of the season, the NBA has introduced a...
Two of sports' lesser lights are maintaining significant national exposure.The WNBA and IRL both released their schedules this week, with...
The WNBA Finals is surging in the ratings.Viewership for the series between the Phoenix Mercury and Detroit Shock is up...
By all accounts, it has been a superb last several days in women's sports. In the same week that Nike...
How do you win and lose at the same time?Consider the WNBA, which will now receive a rights fee for...

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© 2026 Jon Lewis, Sports Media Watch