- The Cowboys’ season opener against the Buccaneers drew a 25.2 rating in the Dallas-Ft. Worth market, off 19% from a 31.2 for the Cowboys’ opener against the Browns last year. Only one game last season drew a lower rating than the 25.2 for Sunday’s game. (Dallas Morning News)
- ESPN2 averaged 269,000 viewers for regular season WNBA coverage in ’09, up 8% from 248,000 last year. WNBA games saw solid increases in key male demographics, including a 14% rise among men 18-49 and a 9% increase among men 18-34.
- Monday Night Football was no match for The Jay Leno Show. The series premiere of The Jay Leno Show drew an 11.5/19 final rating and 18.4 million viewers on Monday night — well ahead of both Bills/Patriots (8.9, 14 million) and Chargers Raiders (7.6 and 11.9 million) on ESPN.
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
