NFL begins “Big Data” era with its most-watched Week 1 on record
The NFL had its most-watched Week 1 on record, with all the attendant caveats regarding Nielsen methodological changes.
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The NFL had its most-watched Week 1 on record, with all the attendant caveats regarding Nielsen methodological changes.
In the current era of measurement, perhaps the only thing that can slow down NFL ratings is Mother Nature.
The midweek Christmas games generated all of the headlines, but as usual, the top NFL audience of the week was ...
A pair of high-profile Saturday NFL games easily beat back competition from the College Football Playoff.
The Cowboys' latest defeat delivered the top Week 14 Monday Night Football audience in 23 years
As is no surprise in the out-of-home era, the Cowboys' Thanksgiving Day game delivered a massive audience -- if less ...
The Chiefs-Bills rivalry delivered one of the top regular season NFL audiences in recent memory.
Despite a lopsided 34-6 rout -- or perhaps in part because of it -- the Cowboys delivered a larger audience ...
A thriller featuring the NFL's top two draft picks delivered one of the top audiences of the season.
It was not much of a game, but Cowboys-Giants needn't be in order to draw an outsized TV audience.
© 2026 Jon Lewis, Sports Media Watch