Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA's Martin Luther King Day games saw an expected lift over last year.
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Moving from cable to broadcast, the NBA's Martin Luther King Day games saw an expected lift over last year.
The NBA may have unwrapped a changing of the guard on Christmas Day.
The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
Despite a move from linear television to streaming, the NBA Cup semifinals posted a healthy increase over last year.
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no match for ...
One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
One month into the new NBA media rights deal, viewership remains well above the same point last year.
The NBA maintained its strong Opening Week pace in week two of the season.
The new NBA media rights deal paid early dividends in the Opening Week of the season.
After a strong start on Opening Night, the second night of the NBA season delivered big gains of its own ...
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