NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR's ratings story depended primarily on the methodology used to measure the ...
Tag: NASCAR on Prime Video
NASCAR Coke 600 ratings tell different stories depending on methodology
The viewership story for NASCAR's Coca-Cola 600 depends on the methodology.
The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where, ...
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by ...
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Coke 600 hits low, loses pace, but trends younger in Prime debut
The NASCAR on Prime Video era began with room to grow in the ratings.
The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
Idle notes: NASCAR and NHL schedules, Ducks TV deal, SEC on ABC
NASCAR unveiled its 2025 schedule on Thursday, the first of its new media rights deal.
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