The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where, ...
Tag: NASCAR on Prime Video
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by ...
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Coke 600 hits low, loses pace, but trends younger in Prime debut
The NASCAR on Prime Video era began with room to grow in the ratings.
The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
Idle notes: NASCAR and NHL schedules, Ducks TV deal, SEC on ABC
NASCAR unveiled its 2025 schedule on Thursday, the first of its new media rights deal.
News: NBA Cup, Good Morning Football, NASCAR voices
The newly renamed "NBA Cup" could move back a couple of weeks if Amazon acquires rights.
Idle notes: US Open, college football, NASCAR
After nearly a decade on cable, the men's final of the US Open is returning to broadcast television.
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