Depleted Lakers’ first game post-injuries draws strong Easter audience
It remains to be seen if LeBron James alone is enough for the Lakers to stay competitive on the court, ...
Tag: NBA on Prime Video
On the Air: What sets Bill Raftery apart from the pack on college hoops
On the latest edition of "On the Air," Armand Broady offers an appreciation of college basketball analyst Bill Raftery.
Sans-Curry, are Warriors suddenly a ratings drag?
Long one of the league's biggest television draws, the Warriors are not exactly moving the needle in Stephen Curry's absence.
Linear leads way as NBA remains up at All-Star break
NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners.
On the Air: The next generation of championship announcers
On the latest "On the Air," Armand Broady highlights the next generation of championship play-by-play voices.
Broadcast TV windows lift NBA on MLK Day
Moving from cable to broadcast, the NBA's Martin Luther King Day games saw an expected lift over last year.
NBA maintaining double-digit gains as Christmas approaches
The new NBA media rights deals are still paying dividends two months in.
NBA Cup Final tops three million mark in Prime Video debut
The NBA Cup Final did well enough on Prime Video to edge last year's edition on ABC.
NBA Cup semis up despite move from linear to streaming
Despite a move from linear television to streaming, the NBA Cup semifinals posted a healthy increase over last year.
NBA Cup quarters lower in year one on Prime Video
Now exclusive to streaming for the first time, the start of the NBA Cup knockout round was no match for ...
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