NBA has most-watched opening weekend of playoffs since 2000
Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
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Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
On a mixed weekend for the NBA, the league's contenders and pretenders sent viewership in opposite directions.
Super Bowl pregame viewership increased double-digits, but the Eagles' lopsided win dragged down the postgame shows.
Neither team is moving the needle as much as in past seasons, but Lakers-Warriors remains the strongest TV draw in ...
A disappointing sequel to Cavaliers-Thunder was no match for the original, but still topped last year's comparable game.
The non-playoff college football bowl games hit a five-year high on ESPN.
The combination of more ABC games, fewer NFL games, and close, compelling finishes helped the NBA to a massive rebound ...
In an offshoot of the "Coach Prime" effect, Colorado's Travis Hunter won the Heisman before the event's largest television crowd ...
Fewer viewers tuned in for Duke and North Carolina in the ACC/SEC Challenge.
With no baseball competition, the NBA season got off to a better start than last year.
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© 2026 Jon Lewis, Sports Media Watch