Fox Sports is reportedly looking to extend its NASCAR deal a year ahead of schedule.
Sports Business Journal reported Monday that FOX “has started serious negotiations with NASCAR” on an extension of the parties’ current eight-year television deal.
The early negotiations will allow FOX to avoid bidding for NASCAR rights in the open market, where potential suitor NBC is expected to drive up prices.
According to the report, fellow incumbents ESPN and Turner Sports have not yet begun negotiating with NASCAR.
FOX acquired NASCAR rights in 1999 and began airing races in 2001.
(Monday’s news from Sports Business Journal)