Report: FOX Looking to Extend NASCAR Deal Early

by Jon Lewis

14 years ago

U.S. Open: Ten-Year High For Saturday’s Third Round; Friday’s Action Sets ESPN Record

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

3DY3XFH Team owner, MICHAEL JORDAN, celebrates with his team as TYLER REDDICK of Corning, CA (45) wins the Daytona 500 at Daytona International Speedway in Daytona Beach , FL.

The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings

by Jon Lewis

2 weeks ago

On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler...

Feb 22, 2026; Hampton, Georgia, USA; NASCAR Cup Series driver Tyler Reddick crosses the finish line at EchoPark Speedway. Mandatory Credit: Mady Mertens-Imagn Images

Ratings still show no sign of a ‘Jordan effect’ in NASCAR

by Jon Lewis

3 months ago

There is no sign yet that Michael Jordan's run of success is impacting NASCAR ratings.

Tyler Reddick reaches the finish line with a multiple car accident right behind him. The 2026 Daytona 500 held Feb.15 at Daytona International Speedway. © Tim Shortt/ News-Journal / USA TODAY NETWORK via Imagn Images

Daytona 500 audience rebounds despite competition

by Jon Lewis

3 months ago

Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked...

LAS VEGAS, NV - OCTOBER 12: Denny Hamlin (#11 Joe Gibbs Racing ampm Toyota) is emotional while being interviewed after winning the race during the NASCAR Cup Series South Point 400 on October 12, 2025, at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Chris Williams/LVMS/Icon Sportswire)

The Needle: NASCAR takes multiple roads to varying results in year one of deal

by Jon Lewis

6 months ago

It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the...

Comments 3

William says:

14 years ago

I enjoy FOX more than I enjoy the other networks. TNT doesn’t do a bad job (of course half everyone on that broadcast is on loan from fox). I wish ESPN/ABC will bow out of the NASCAR world again and cover over sports like they really want to. They do not cover the races well in my opinion and there freakin ticker at the bottom is annoying as heck. They are more worried about other events happening and could care less about NASCAR (they change network because another game is in progress, or they jump out of telecast after the race and make you watch the post race stuff on ESPN news or sportcenter. To me I wish FOX could share the whole season with TNT or cover the series out right like they did when they took over in 2001. ESPN has the Nationwide series, and Speed has the Truck series, so give FOX exclusive rights to the CUP series.

The posts about the delay. I’m ok with the delay. I only watch the broadcast on fox and sometimes I may change over to the in-car’s on directv (that is where you can see the delay in question), but the delay is a non issue in this. Also, the Waltrips are way better than the guys on ESPN (who changes announcers all the time because they cant get it right). again, TNT is pretty much a fox step sister in a way.

Go get them FOX.
Mchalker1 says:

14 years ago

i hope they drop fox!!! their hd channel can never make it through a race with out something going wrong. D. W. can stay michael has 2 go. keep it on tnt or nbc
hopefulnascarfan says:

14 years ago

i hope with the money they save that they can afford to fire the waltrip brothers and hire anyone to replace them. the delay between the live stream of mrn/prn is to off i cant stand watching and listening. but next year i am probably going to do that. the only thing worse is having to listen to rusty wallace. i am not sure which of the three is more clueless. it is almost as if wallace is punch drunk from to many crashes. he made so many mistakes in the nationwide race last weekend at michigan it was silly. there have to be more retired drivers like dale jarret. hopefully, i am not the only fan that feels this way and somehow the networks will hear and hire legitimate anouncers and not just old racers with big mouths.