The Boston Bruins are not only trouncing the Celtics in Boston, but are also outdrawing the Red Sox. In other news, ESPN had mixed results for an ugly NBA doubleheader, and viewership dropped off for the season’s second meeting between Duke and North Carolina.
- Boston Bruins games have averaged a 7.0 rating on NESN so far this season, on pace to shatter last year’s full-season record of 4.7. By comparison, the Celtics averaged a 3.1 on Comcast SportsNet New England during the first half of the NBA season, and the Red Sox averaged a 6.4* on NESN during the 2012 MLB campaign. (NESN)
- Wednesday’s Knicks/Nuggets NBA regular season game, a blowout in favor of the Nuggets, earned 1.4 million viewers on ESPN — down 56% from Heat/Bulls in an earlier timeslot last year (3.2M). Earlier in the night, Jazz/Thunder — another blowout — also earned 1.4 million, up 9% from Sixers/Pacers last year (1.3M). (Wed. numbers from The Futon Critic)
- ESPN drew 2.8 million viewers for Saturday’s Duke/North Carolina men’s college basketball game, down 34% from the rivals’ second meeting last season, which took place one week earlier on the calendar (4.2M), and down 40% from the second meeting in 2011, which aired on CBS (4.6M). Both meetings between Duke and North Carolina this season had double-digit declines. (Sat. numbers from The Futon Critic)
* Red Sox’ MLB average via Sports Business Journal; does not include the final 1 1/2 weeks of the season.