Ratings and viewership went in opposite directions for NASCAR on FOX last weekend.
NASCAR Sprint Cup racing from Fontana (CA) earned a 4.3 final rating and 7.3 million viewers on FOX, down a tick in ratings but up 3% in viewership compared to last year (4.4, 7.1M) and down 9% in both measures from 2013 (4.7, 8.0M).
The race ranks as the lowest rated and least-watched Sprint Cup race from Fontana in three years — since rain-shortened coverage in 2012 earned a 3.8 and 6.2 million. Overall, the 4.3 rating is the second-lowest for NASCAR from Fontana since 2000 (not including the Fall race that was run from 2004-10).
Sunday’s race was the second straight to have a year-over-year decline in ratings. However, it was the third of four Sprint Cup telecasts this season to have an increase in viewership.
(Wknd. numbers via Sports Business Daily)
