Despite earning its smallest audience in over a decade, NASCAR from Dover was good for FS1.
NASCAR Sprint Cup racing from Dover earned 3.9 million viewers on Fox Sports 1 Sunday afternoon, down 27% from last year (5.4M), down 34% from 2013 (6.0), and the least-watched edition of the race since at least 2001 (excludes rainouts).
The race aired on the FOX broadcast network each year from 2007 to 2014. The last time it aired on cable — 2006 — coverage earned a much healthier 6.0 million viewers on FX.
Despite the low numbers, Sunday’s race did well by FS1 standards. It earned the second-largest motorsports audience on the network since it rebranded from Speed Channel in 2013, trailing only the Martinsville race in March (4.1M).
(Sun. numbers via ShowBuzz Daily)
