Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • World Cup Schedule
  • MLB Schedule
  • All Schedules
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Features › Editorials › Imus takes the fall.

Imus takes the fall.

by Jon Lewis
19 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
0

Don Imus has been fired from MSNBC. The simulcast of his radio show will be replaced with live news programming.

This is the culmination of a week’s worth of controversy, stemming from comments made a week ago tonight about the Rutgers’ women’s college basketball team.

Nobody will cry over Don Imus, and nobody should. However, one question begs to be asked. What about the rest? Keith Olbermann alluded to this on his MSNBC program; where is the ire for the other racist, sexist remarks that are ubiquitous across all media?

If Don Imus had not referred to the women of Rutgers as “nappy-headed whores”, but instead called them ‘butch’ or ‘lesbians’ or flat-out referred to them as men, his comment would have been largely ignored. Insulting female athletes is a norm in this country, and not one eyebrow would have been raised across the national media spectrum.

When people of Imus’ demographic refer to the young, black, male athletes of the NBA as gangbangers, thugs and worse, not one eyebrow is raised. It, too, is viewed as normal. After all, when black male athletes are not sexually assaulting white women or causing ‘riots’ in Las Vegas, they are holding up convenience stores and having gunfights in the streets. Just like all black men.

That disgusting, popular perception aside, there have been so many inappropriate, heinous comments over the past several years that have gone unnoticed, one wonders why this particular remark managed to get the kind of publicity it did, and get a man who has been on radio for 35 years fired.

When hockey and baseball broadcaster Gary Thorne remarked that the NBA was this nation’s most “expensive and dangerous gang”, he did so with no discipline from ESPN.

When Imus in the Morning participant Sid Rosenberg claimed that one would be more likely to see Venus and Serena Williams in National Geographic than in Playboy, he was disciplined. But as video of Imus’ most recent controversial remark shows, he was back on the air before long.

When a writer for the Huffington Post, a liberal blog, remarked that NBA players are “mean, arrogant, scary looking, tattooed, prison inmates” who “often come off sounding like Pogo“, he was craven enough to remove the post from his own personal blog — but faced no discipline from a website that today hypocritically criticizes the racist stylings of Don Imus.

One could write an epic novel of the racist comments made within the past year alone. But that is not the point of this post. The point here is that Don Imus is not alone. Many of the people bashing Don Imus are not clean themselves. And unlike Don Imus, Thorne and Ken Levine did not make their comments as asides. They thought their comments out, and in the case of Thorne and Levine, wrote them into articles published for the world to see.

How is Imus worse than Thorne? How is an ill-conceived off-hand comment worse than labeling an entire league as a “dangerous gang” simply because the predominant race of players in said league is African American?

How is Imus worse than Levine, who wrote a purely racist screed filled with the kind of hateful speech that not even Rush Limbaugh would dare to voice?

The fact is, he is not. He simply has a larger platform. And while idealists like Vivian C. Stringer or Jesse Jackson imagine that the racially-tinged comments of Imus and Michael Richards will start a dialogue that eventually leads to less ignorance, the truth is that nobody will learn anything from this situation.

There have been people saying worse things than Don Imus. Those people have said these things in the past, are saying them presently, and will say them in the future. They will face no backlash, will lose no sponsors, and will lose no national presence. Imus has become a scapegoat, as Michael Richards and Mel Gibson before him. He will be blamed for all racism and promptly flogged, as mainstream America engages in the type of mass self-flagellation that makes television executives wish this were the sweeps month of May instead of April.

And then nothing will be said the next time some sportswriter refers to the NBA as a league of gangmembers and thugs. Nothing will be said the next time a chauvinist launches an unprovoked attack on women’s sports — not for any action taken by said sport, but simply because it exists. All the cultural critics will lie mum, even as the racism and sexism continues — not in the obscurity and privacy of American homes, but across all media.

Should there be protests? No. Then the reaction becomes disingenuous, an exercise in the “hey, look at me” type of social commentary that several have mastered. However, to pick and choose what becomes offensive and to then sacrifice the offender seems ludicrous. Don Imus is not the worst of the bigots, not even close. He is merely the tip of the iceberg.

Previous Post

NFL schedule released.

Next Post

2006 NBA Playoffs numbers game.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

3ERY2GN Seattle, USA. 19th June, 2026. Alex Freeman (2nd L) of the United States celebrates a goal with teammates during the group D match between the United States and Australia at the 2026 FIFA World Cup at Seattle Stadium in Seattle, the United States, June 19, 2026. Credit: Peng Ziyang/Xinhua/Alamy Live News

USMNT-Australia latest to rank among most-watched World Cup matches

by Jon Lewis
18 hours ago
0

The second USMNT match of the World Cup delivered another milestone audience.

Mexico goalkeeper Raul Rangel (1) makes a save on the goal line during the World Cup Group A soccer match between Mexico and South Korea in Zapopan, near Guadalajara, Mexico, Thursday, June 18, 2026. (AP Photo/Fernando Llano)

World Cup continues hitting high marks entering second week

by Jon Lewis
1 day ago
3

The FIFA World Cup continues to set or approach viewership marks as it enters its second week.

Alex Pereira, left, fights Ciryl Gane during their interim heavyweight title bout at UFC Freedom 250 on the South Lawn of the White House, Monday, June 15, 2026, in Washington. (AP Photo/Alex Brandon)

UFC sees larger audience for White House event

by Jon Lewis
2 days ago
5

One of the more attention-grabbing sporting events in recent years attracted a larger-than-usual audience to UFC.

2YMP04D The National Football League West Coast Office is located outside of Sofi Stadium in Inglewood CA, in the Los Angeles suburbs.

News: Packers-SBA, Jason McCourty, Fox-ESPN and more

by Derek Futterman
3 days ago
1

The Green Bay Packers reportedly oppose changes to the Sports Broadcasting Act; Jason McCourty signs an exclusive multiyear deal...

Sponsored
Fubo_2023

Fubo TV

Learn More
This site may receive a commission.
Sports Ratings Tracker
logoLocal NBA Finals ratings
San Antonio led all markets for the NBA Finals, averaging a 25.9 rating for the Spurs’ five-game defeat at the hands of the Knicks. That figure almost certainly trails each of the Spurs’ previous NBA Finals — the market routinely delivered local ratings in the 30s and 40s during those years — albeit in a different era of television (and Nielsen methodology). Read more
logoMCWS
Airing in the window that used to belong to “Sunday Night Baseball,” last weekend’s West Virginia-North Carolina Men’s College World Series game averaged 2.0 million viewers on ESPN — the third-largest audience on record for a non-final Men’s College World Series game. Read more
logoWNBA
Wednesday’s Tempo-Fever WNBA regular season game averaged 1.00 million viewers on USA Network, marking the largest audience for a WNBA game on cable or streaming this season.
logoSunday Night Baseball
The latest edition of NBC’s “Sunday Night Baseball” (Rangers-Red Sox) averaged 1.7 million viewers on NBC, per a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — the least-watched of the five Nielsen-rated “Sunday Night Baseball” games this season. The previous low was 2.0 million for Padres-Mariners in May. Read more
logoPocono
Last weekend’s NASCAR Cup Series race from Pocono (Pa.) averaged a 1.66 million viewers on Prime Video, per the Nielsen “Big Data + Panel” methodology that is now the official currency, and 1.63 million on using the previous ‘panel only’ methodology now being publicized by NASCAR. The 2% difference is by far the smallest for a race on Prime Video this season, after the first three races saw a “Big Data” lift of 15-21 percent. Read more
logoFrench Open singles finals
Last Sunday’s Alexander Zverev-Flavio Cobolli French Open men’s final averaged 1.3 million viewers on TNT Sports, down 25% from last year’s higher-profile #1 vs. #2 pairing of Carlos Alcaraz and Jannik Sinner. Read more
logoSuper Regionals
The NCAA college baseball super regionals averaged 608,000 viewers on the ESPN networks, up 31% from last year, and the highest average for the round since 2009. (Note that changes in Nielsen methodology skew comparisons to past years.) Read more
Add SMW as a trusted source in Google News.

Latest Posts

USMNT-Australia latest to rank among most-watched World Cup matches

World Cup continues hitting high marks entering second week

UFC sees larger audience for White House event

News: Packers-SBA, Jason McCourty, Fox-ESPN and more

UFL viewership holds steady in year three

Stanley Cup Playoffs most-watched on record

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact

© 2026 Jon Lewis, Sports Media Watch