While CBS saw record ratings for the SEC title game, ABC saw ratings drop for the second-biggest college football game of the day, the Big 12 Championship Game.
Oklahoma’s blowout victory over Missouri, which helped the Sooners clinch a spot in the championship game, drew a 5.9 overnight rating on ABC Saturday night, down 19% from a 7.3 for the same match-up in the title game a year ago.
The 5.9 is the second-highest overnight for the Big 12 Championship Game in the past five years.
For the season, ABC averaged a 5.5 metered market rating for thirteen Saturday Night Football telecasts, up 21% from a 4.5 for twelve telecasts in ’07.
Big 12 Championship Game overnights.
since 1999
5.9: Oklahoma/Missouri (Sat., 12/6/08, 8 PM ABC)
7.3: Oklahoma/Missouri (Sat., 12/1/07, 8 PM ABC)
4.2: Oklahoma/Nebraska (Sat., 12/2/06, 8 PM ABC)
4.7: Texas/Colorado (Sat., 12/3/05, 1 PM ABC)
3.6: Oklahoma/Colorado (Sat., 12/4/04, 8 PM ABC)
7.0: Kansas State/Oklahoma (Sat., 12/6/03, 8 PM ABC)
5.3: Oklahoma/Colorado (Sat., 12/7/02, 8 PM ABC)
7.1: Colorado/Texas (Sat., 12/1/01, 8 PM ABC)
8.2: Oklahoma/Kansas State (Sat., 12/2/00, 8 PM ABC)
6.0: Texas/Nebraska (Sat., 12/4/99, 3:30 PM ABC)
