Overnight ratings for sporting events on broadcast.
from the Sports Business Daily
Football.
15.4/24: Sunday Night Football on NBC, Giants/Cowboys (8:30 PM Sunday)
15.3/29: NFL on CBS, Steelers/Ravens (4:15 PM Sunday)
10.8/22: NFL on FOX, regional (1 PM Sunday)
10.2/21: NFL on CBS, regional (1 PM Sunday)
6.0: Football Night in America (7:30 PM Sunday)
3.3/8: FOX NFL Sunday (12 PM Sunday)
2.7/7: The NFL Today (12 PM Sunday)
- NBC: The 15.4 overnight for Giants/Cowboys was the highest of the season for Sunday Night Football, and the second-highest since NBC began airing SNF in 2006. The rating was also up 39% from an 11.1 for the comparable game last year. Meanwhile, the 7:30-8:15 portion of Football Night in America drew a 6.0 overnight, up 22% from a 4.9 on the comparable date in ’07.
- CBS: Ratings dropped for NFL coverage on CBS Sunday. The late game, featuring Steelers/Ravens, drew a 15.3 overnight, down 5% from a 16.1 in ’07. Meanwhile, the first game of the network’s doubleheader drew a 10.2 — off 27%.
- FOX: The lone NFL telecast on FOX drew a 10.8 overnight rating, up 13% from a 9.6 for the first game of a doubleheader last year.
Golf.
1.0/2: Golf on NBC, Merrill Lynch Shootout, Round Two (4 PM Saturday)
0.8/2: Golf on NBC, Merrill Lynch Shootout, Final Round (3 PM Sunday)
0.7: Golf on ABC, Wendy’s 3-Tour Challenge, Front Nine (3 PM Saturday)
0.6: Golf on ABC, Wendy’s 3-Tour Challenge, Back Nine (2 PM Sunday)
- Overnights for the Merrill Lynch Shootout were down 23% on Saturday and 20% on Sunday.
Basketball.
1.5/3: College basketball on CBS, Indiana/Kentucky (4:30 PM Saturday)
1.3/3: College basketball on CBS, Memphis/Georgetown (2 PM Saturday)
- CBS’ season opening college basketball doubleheader averaged a 1.4 overnight on Saturday, down 10% from a 1.55 for the network’s season opening doubleheader in ’07.
Other.
0.9/2: Off-Road Racing on NBC, Baja 1000 (1 PM Sunday, taped)
0.8/2: Ironman World Championship on NBC (2:30 PM Saturday, taped)
0.7/1: Chevy Snowboard Grand Prix on NBC (2 PM Sunday, taped)
0.6/2: LG Action Sports Championships on CBS (1 PM Sunday)
- Ratings for the LG Action Sports Championships were flat from last year.
